:root{
  --navy:#092a43;
  --navy-2:#0d3654;
  --ink:#102b44;
  --muted:#60768a;
  --teal:#19b8aa;
  --teal-dark:#0b978d;
  --teal-soft:#eaf9f7;
  --blue-soft:#f3f8fb;
  --line:#dce8ef;
  --white:#fff;
  --danger:#cf3d3d;
  --danger-soft:#fff1f1;
  --radius:20px;
  --shadow:0 14px 40px rgba(14,55,84,.08);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:#fff;color:var(--ink);font-family:"Cairo","Segoe UI",Tahoma,Arial,sans-serif;line-height:1.9;-webkit-font-smoothing:antialiased}
a{color:var(--teal-dark);text-decoration:none}
a:hover{text-decoration:underline}
img{max-width:100%;display:block}
.container{width:min(1180px,calc(100% - 40px));margin-inline:auto}

.site-header{position:sticky;top:0;z-index:50;background:rgba(7,37,60,.97);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid rgba(255,255,255,.08)}
.nav-wrap{min-height:82px;display:flex;align-items:center;gap:26px}
.logo{display:inline-flex;align-items:center;gap:10px;color:#fff!important;white-space:nowrap;text-decoration:none!important;flex-shrink:0}
.logo-img{width:46px;height:46px;object-fit:contain;display:block}
.logo-text{color:#fff;font-size:1.8rem;font-weight:900;line-height:1}
.nav-links{display:flex;align-items:center;gap:25px;flex:1;justify-content:flex-start}
.nav-links .nav-link{color:#e7eef4;font-weight:700;font-size:15px;padding:29px 0 24px;border-bottom:3px solid transparent;text-decoration:none}
.nav-links .nav-link:hover,.nav-links .nav-link.active{color:#fff;border-color:var(--teal);text-decoration:none}
.lang-switch{display:inline-flex;align-items:center;justify-content:center;min-width:44px;height:36px;padding:0 10px;border:1px solid rgba(255,255,255,.22);border-radius:999px;color:#fff!important;font-weight:900;font-size:.8rem;background:rgba(255,255,255,.05);text-decoration:none!important}
.lang-switch:hover{border-color:#54ded0;color:#54ded0!important}
.top-cta{margin-right:auto;background:linear-gradient(135deg,#21c8b8,#10a99e);color:#fff!important;padding:12px 18px;border-radius:999px;font-weight:800;font-size:14px;white-space:nowrap;box-shadow:0 8px 22px rgba(25,184,170,.22);text-decoration:none!important}
.top-cta:hover{text-decoration:none;transform:translateY(-1px)}
.mobile-toggle{display:none;width:44px;height:40px;padding:8px;border:0;background:transparent;cursor:pointer;margin-right:auto}
.mobile-toggle span{display:block;height:2px;background:#fff;border-radius:99px;margin:6px 0;transition:.2s ease}
.mobile-toggle.open span:nth-child(1){transform:translateY(8px) rotate(45deg)}
.mobile-toggle.open span:nth-child(2){opacity:0}
.mobile-toggle.open span:nth-child(3){transform:translateY(-8px) rotate(-45deg)}

.article-hero{background:linear-gradient(180deg,#f6fbfd 0,#fff 100%);border-bottom:1px solid #edf3f6;padding:34px 0 58px}
.breadcrumbs{font-size:14px;color:#7a8d9d;display:flex;gap:9px;align-items:center;margin-bottom:32px}.breadcrumbs a{color:#6b8294}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.18fr) minmax(360px,.82fr);gap:52px;align-items:center}
.category{display:inline-flex;background:var(--teal-soft);color:var(--teal-dark);padding:6px 12px;border-radius:999px;font-size:14px;font-weight:900;margin-bottom:16px}
h1{font-size:clamp(34px,4vw,58px);line-height:1.28;letter-spacing:-.8px;margin:0 0 20px;color:#0c2942}
.lead{font-size:20px;line-height:1.9;color:#4e6578;margin:0;max-width:780px}.article-meta{margin-top:24px;display:flex;gap:22px;flex-wrap:wrap;color:#6f8292;font-size:14px;font-weight:700}
.metric-visual{background:radial-gradient(circle at 20% 15%,#14577a 0,#0b3957 32%,#082b43 72%);padding:24px;border-radius:28px;color:white;box-shadow:0 24px 55px rgba(8,43,67,.2);position:relative;overflow:hidden}.metric-visual:before{content:"";position:absolute;width:260px;height:260px;border:1px solid rgba(45,212,191,.22);border-radius:50%;top:-160px;left:-70px}.metric-title{font-weight:900;margin-bottom:18px;font-size:15px;color:#d9fbf7}.metric-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}.metric-card{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.13);border-radius:16px;padding:16px;backdrop-filter:blur(5px)}.metric-card b{display:block;font-size:14px;color:#dff5f4}.metric-card strong{display:block;font-size:22px;margin:7px 0 2px}.metric-card small{font-size:11px}.metric-card span{font-size:12px;color:#abc0cf}.metric-card.meta{box-shadow:inset 3px 0 #54a7ff}.metric-card.google{box-shadow:inset 3px 0 #f0b83f}.metric-card.ga{box-shadow:inset 3px 0 #ef812a}.visual-note{margin-top:15px;font-size:12px;color:#a9c5d3;line-height:1.7}

.article-layout{display:grid;grid-template-columns:minmax(0,1fr) 300px;gap:46px;padding-top:58px;padding-bottom:90px;align-items:start}.article-content{min-width:0}.article-content>p{font-size:18px;color:#3e5669;margin:0 0 24px}.article-content h2{font-size:31px;line-height:1.45;margin:54px 0 18px;color:#0e2d47;scroll-margin-top:110px}.article-content h3{font-size:23px;margin:35px 0 13px}
.key-takeaway{background:linear-gradient(135deg,#f0fbf8,#f8fcfd);border:1px solid #d5eeea;border-right:4px solid var(--teal);border-radius:18px;padding:22px 24px;margin-bottom:28px}.key-takeaway strong{font-size:18px;color:#087e77}.key-takeaway p{margin:5px 0 0;color:#415e6f}
.natural-image{margin:38px 0 44px}.natural-image img{width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:22px;box-shadow:var(--shadow)}.natural-image figcaption{font-size:13px;color:#758899;margin-top:10px}.natural-image.wide img{aspect-ratio:2/1}
.journey{display:grid;grid-template-columns:1fr auto 1fr auto 1fr auto 1fr auto 1fr;align-items:stretch;gap:8px;margin:28px 0 30px}.journey-step{background:#f6fafc;border:1px solid var(--line);border-radius:16px;padding:18px 12px;text-align:center;display:flex;flex-direction:column;align-items:center;justify-content:center;min-height:120px}.journey-step span{display:grid;place-items:center;width:30px;height:30px;background:var(--teal-soft);color:var(--teal-dark);border-radius:50%;font-weight:900;margin-bottom:8px}.journey-step b{font-size:14px}.journey-step small{color:#7890a2}.journey-arrow{align-self:center;color:var(--teal);font-size:27px;font-weight:900}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin:20px 0 28px}.chips span{background:var(--teal-soft);color:#187d78;border:1px solid #d0efea;padding:7px 12px;border-radius:999px;font-size:13px;font-weight:800}
.info-box{background:#eef8ff;border:1px solid #d7eaf5;border-radius:16px;padding:20px 22px;color:#31556d;margin:24px 0}.info-box strong{color:#0e4e75}
.table-scroll{overflow-x:auto;border:1px solid var(--line);border-radius:18px;margin:24px 0}.table-scroll table{width:100%;border-collapse:collapse;min-width:650px}.table-scroll th,.table-scroll td{text-align:right;padding:16px;border-bottom:1px solid #e6eef3}.table-scroll th{background:#f5f9fb;font-size:14px;color:#33556d}.table-scroll td{font-size:15px}.table-scroll tr:last-child td{border-bottom:0}.warning{background:var(--danger-soft);border:1px solid #ffd0d0;border-radius:14px;padding:16px 18px;color:#a13333;margin:20px 0 30px}
.decision-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:24px 0 28px}.decision-grid>div{border:1px solid var(--line);border-radius:16px;padding:18px;background:#fff;box-shadow:0 7px 22px rgba(18,63,91,.04)}.decision-grid span{display:block;font-size:13px;color:#7b8e9d;margin-bottom:4px}.decision-grid strong{color:#123b5b}
.steps{counter-reset:item;list-style:none;padding:0;margin:24px 0}.steps li{position:relative;padding:17px 58px 17px 18px;border-bottom:1px solid #e5edf2}.steps li:before{counter-increment:item;content:counter(item);position:absolute;right:0;top:16px;width:40px;height:40px;border-radius:12px;background:var(--teal-soft);color:var(--teal-dark);display:grid;place-items:center;font-weight:900}.steps strong{display:block}.steps span{display:block;color:#61788a;font-size:15px;margin-top:3px}
.dashboard-summary{display:grid;grid-template-columns:1fr auto 1fr;gap:20px;align-items:center;background:#0d3552;color:#fff;border-radius:22px;padding:24px;margin:28px 0}.dashboard-summary div:not(.arrow){padding:7px}.dashboard-summary small{display:block;color:#8fbdcf;margin-bottom:5px}.dashboard-summary strong{font-size:19px}.dashboard-summary .arrow{font-size:27px;color:#35d6c4}
.article-cta{margin-top:56px;background:linear-gradient(135deg,#0a2e48,#0d4564);color:#fff;border-radius:26px;padding:34px;display:grid;grid-template-columns:1fr auto;gap:28px;align-items:center;box-shadow:0 20px 45px rgba(9,49,73,.18)}.article-cta .eyebrow{color:#57decf;font-weight:900;font-size:13px}.article-cta h2{color:#fff;margin:5px 0 8px;font-size:30px}.article-cta p{margin:0;color:#c3d6e1;max-width:690px}.article-cta>a{background:#1bc3b3;color:#fff;border-radius:999px;padding:14px 20px;font-weight:900;white-space:nowrap}.article-cta>a:hover{text-decoration:none;background:#16aa9c}
.faq{margin-top:58px}.faq details{border-bottom:1px solid var(--line);padding:18px 0}.faq summary{cursor:pointer;font-weight:900;font-size:17px;list-style:none}.faq summary::-webkit-details-marker{display:none}.faq p{color:#5e7485;margin:12px 0 0}

.toc-card{position:sticky;top:105px;border:1px solid var(--line);border-radius:20px;padding:22px;background:#fff;box-shadow:0 10px 35px rgba(17,62,89,.06)}.toc-title{font-size:18px;font-weight:900;margin-bottom:13px}.toc-card nav{display:flex;flex-direction:column}.toc-card nav a{color:#526b7d;padding:9px 13px;border-right:2px solid #e3edf2;font-size:14px}.toc-card nav a:hover{border-color:var(--teal);color:var(--teal-dark);text-decoration:none;background:#f8fcfc}.side-cta{margin-top:20px;background:linear-gradient(150deg,#0a2e48,#0b3c59);border-radius:16px;padding:20px;color:#fff}.side-cta strong{font-size:18px;line-height:1.5}.side-cta p{font-size:13px;color:#bfd3de}.side-cta a{display:block;text-align:center;color:#fff;background:var(--teal);border-radius:999px;padding:10px;font-weight:900;margin-top:12px}.side-cta a:hover{text-decoration:none;background:#14a99c}

.site-footer{background:#082840;color:#c5d5df;padding:58px 0 22px}.footer-grid{display:grid;grid-template-columns:1.35fr .75fr 1fr 1fr;gap:46px}.footer-brand-col p{color:#afc4d1;line-height:1.9;margin:16px 0 18px;max-width:420px}.footer-logo{display:inline-flex;align-items:center;gap:10px;color:#fff!important;text-decoration:none!important}.footer-logo .logo-img{width:48px;height:48px}.footer-logo span{color:#fff!important;font-size:1.8rem!important;font-weight:900!important;margin:0!important}.footer-grid strong{display:block;color:#fff;margin-bottom:13px;font-size:16px}.footer-grid a,.footer-grid span{display:block;color:#c5d5df;margin:7px 0;font-size:14px}.footer-grid a:hover{color:#54ded0;text-decoration:none}.footer-social{display:flex;gap:9px}.footer-social a{width:38px;height:38px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.08);color:#fff!important;font-size:17px;margin:0}.footer-social a:hover{background:rgba(32,181,167,.2)}.copyright{border-top:1px solid rgba(255,255,255,.1);margin-top:38px;padding-top:18px;font-size:13px;color:#8ea9b8}.wa-float{position:fixed;right:22px;bottom:22px;width:58px;height:58px;border-radius:50%;display:grid;place-items:center;background:#25D366;color:#fff!important;font-size:1.75rem;z-index:9999;box-shadow:0 12px 30px rgba(0,0,0,.25);transition:transform .2s ease,box-shadow .2s ease}.wa-float:hover{transform:translateY(-3px) scale(1.04);box-shadow:0 16px 36px rgba(0,0,0,.3);text-decoration:none}

@media (max-width:1120px){.nav-links{gap:17px}.nav-links .nav-link{font-size:14px}.top-cta{font-size:13px;padding:11px 14px}}
@media (max-width:980px){.mobile-toggle{display:block}.nav-wrap{position:relative}.nav-links{display:none;position:absolute;top:calc(100% + 1px);right:0;left:0;background:#082840;border-top:1px solid rgba(255,255,255,.08);box-shadow:0 18px 35px rgba(0,0,0,.16);padding:14px 20px 20px;flex-direction:column;align-items:stretch;gap:0}.nav-links.open{display:flex}.nav-links .nav-link{padding:11px 4px;border-bottom:1px solid rgba(255,255,255,.08)}.lang-switch{margin-top:12px;width:max-content}.top-cta{margin:12px 0 0;text-align:center}.hero-grid{grid-template-columns:1fr}.metric-visual{max-width:680px}.article-layout{grid-template-columns:1fr}.toc-card{position:relative;top:auto;grid-row:1}.toc-card nav{display:grid;grid-template-columns:1fr 1fr}.side-cta{display:none}.footer-grid{grid-template-columns:1.2fr 1fr;gap:32px}}
@media (max-width:720px){.container{width:min(100% - 26px,1180px)}.nav-wrap{min-height:70px}.logo-img{width:40px;height:40px}.logo-text{font-size:1.55rem}.article-hero{padding:24px 0 42px}.hero-grid{gap:30px}.lead{font-size:17px}.metric-grid{grid-template-columns:1fr 1fr}.article-layout{padding-top:34px;gap:25px}.toc-card nav{grid-template-columns:1fr}.article-content h2{font-size:27px;margin-top:44px}.article-content>p{font-size:17px}.journey{grid-template-columns:1fr;gap:7px}.journey-arrow{transform:rotate(-90deg);justify-self:center;height:22px}.decision-grid{grid-template-columns:1fr}.dashboard-summary{grid-template-columns:1fr;text-align:center}.dashboard-summary .arrow{transform:rotate(-90deg)}.article-cta{grid-template-columns:1fr;padding:26px}.article-cta>a{text-align:center}.footer-grid{grid-template-columns:1fr;gap:28px}.natural-image.wide img,.natural-image img{aspect-ratio:4/3}.wa-float{right:16px;bottom:16px;width:54px;height:54px;font-size:1.6rem}}

/* Mixed Arabic/English product names */
bdi[dir="ltr"]{unicode-bidi:isolate;font-family:"Cairo","Segoe UI",Arial,sans-serif;font-weight:inherit}
